Private beta Made for Shopify merchants

Know what to fix.Know what to grow.

Every day, Idris checks your metrics, funnel, catalogue and storefront for revenue at risk and opportunities worth testing. It shows the evidence, agrees the next move with you, and stays until the result can be measured.

See Idris protect and grow

Revenue watchOutside expected rangesupports

Checkout frictionErrors rose togethersupports

Storefront changesPayment badges changedsupports

Traffic mixNo material shiftruled out

SeasonalityPattern ruled outruled out

Business contextApp changed Fridayruled out

Evidence gate

Case 0147Investigating

Mobile checkout conversion fell outside its normal range.

Working theoryPayment-step errors after an app change

3 supporting checks2 alternatives cleared

ConfidenceBuilding

Specialist findings converge through Idris’s evidence gate and emerge as one inspectable Protect or Grow case.

Every dayRisks and opportunities scanned

Evidence shownWhy this move clears the bar

Success definedBefore you act

Value verifiedRecovered and generated kept separate

Protect + Grow One method

Protect the downside.
Prove the upside.

Idris applies the same discipline both ways: spot a signal, test the evidence, agree the next move and measure the result against a declared baseline. When a sale ends, the verdict is judged in contribution profit where your margin data allows — whether the discount actually paid, not just whether revenue moved.

Choose a commercial motion

The same evidence discipline works in both directions.

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Protect revenue / Illustrative case / 0147

Mobile checkout conversion fell outside its expected range.

01 / DetectSeparate a real revenue leak from ordinary movement. Idris opens a case only when the signal clears the store’s normal noise.
02 / TestKeep the strongest explanation and the alternatives visible. Storefront changes, errors, traffic and seasonality are tested against the same timeline.
03 / ActTurn the finding into a guarded next move. Idris adds merchant context, records the action and defines recovery before anything changes.
04 / VerifyClose the case only when the recovery holds. The result is measured against the store-specific baseline and written to the value ledger.

Recovered: Checkout conversion returned to its expected range. Recovery measured against the declared baseline. No victory lap before the evidence is in.

Grow revenue / Illustrative growth play / 0284

One of your products wins carts, but hardly gets seen.

01 / DetectFind products whose intent is stronger than their visibility. Idris looks for commercial mismatches worth testing—not just falling metrics.
02 / TestSize the opportunity before asking you to act. Demand, conversion, stock, margin and measurement power must all clear the evidence bar.
03 / ActRun one clean test with the success bar fixed. The action, window, price and expected lift are declared before the play starts.
04 / VerifyRecord observed uplift only after it clears the bar. Idris measures uplift against the product’s own weekly rhythm and keeps the method attached.

Worked: The product cleared its pre-declared growth bar. Observed against the product’s own day-of-week rhythm. No estimate quietly turned into a promise.

Idris / Living caseReal product logic / illustrative data

Illustrative case / 0147

Mobile checkout conversion fell outside its expected range.

New case

Mobile checkout conversionBelow expectedStore-specific baseline

Payment-step errorsRose togetherStrongest lead

Other material movementNone foundAlternatives cleared

01 / Detect

Separate a real revenue leak from ordinary movement.

SignalOutside expected range

Payment-step errors moved at the same time.

Traffic mix, wider store performance and seasonality showed no matching movement.

Built for trust Accuracy before theatre

Show the work.
Earn the confidence.

Idris is designed to make its judgement inspectable. The evidence, the alternatives and the uncertainty stay in the case.

No invented numbers

If Idris has not computed a figure, it does not state it. Missing or insufficient data is shown plainly.

Confidence is computed

Confidence reflects the checks passed, alternatives eliminated and quality of the available evidence.

Quiet is an answer

When no problem or opportunity clears the evidence bar, Idris says so. It does not manufacture urgency or growth plays.

Our mission Built in the UK

Enterprise intelligence should not be reserved for enterprises.

Idris is built by a UK team working on complex digital observability today. Our mission is to give independent businesses the same investigative discipline—without the enterprise tooling or price tag.

Free during betaFull product, no card required.

Direct team accessQuestions reach the people building Idris.

Shape the productHelp decide what Idris investigates next.

Questions The short version

Before you ask Idris.

How often does Idris check my store?

Idris analyses key business and storefront signals every day. Critical customer-journey checks can run as often as every 15 minutes.

Who is the beta for?

Shopify merchants who want help protecting revenue and testing evidence-backed ways to grow—without adding another dashboard to watch.

Is the beta free?

Yes. The full product is free during the private beta and no card is required.

Is Idris in the Shopify App Store?

Not yet. We are preparing the listing and onboarding beta stores directly.

Know what to fix.Know what to grow.

Protect the downside.Prove the upside.

Mobile checkout conversion fell outside its expected range.

Show the work.Earn the confidence.

No invented numbers

Confidence is computed

Quiet is an answer

Enterprise intelligence should not be reserved for enterprises.

Request beta access

Before you ask Idris.

Protect the downside.
Prove the upside.

Show the work.
Earn the confidence.